| SRC
provides research services in customer satisfaction, customer feedback
systems, market research, business-to-business research, digital survey
systems, and call-center operations. SRC uses a variety of methods that are
tailored to meet the needs of individual clients. Methods SRC clients
currently utilize are
telephone surveys, Internet surveys, mail surveys, focus groups, individual
or group interviews, mystery shopping, and in-bound telephone services. The
focus of our research may include: products, services, business processes,
and personnel.
Initiate
Change, Focus on Customer Perceptions…
Customer satisfaction research examines expectations, perceptions,
importance, value, loyalty, and overall satisfaction. Especially during
times of economic difficulty, it is important to understand the perceptions
of your customers.
Systematically track and trend market
issues…
SRC's customer
feed-back systems systematically listen to your customers’ concerns,
attitudes, and perceptions. We focus on streaming information you can use
for business planning and research, resource allocation, incentives,
bonuses, improving performance, and competitive benchmarking.
Strategize and identify…
Being
attentive to factors in your market can help prevent your business from
making unnecessary mistakes or experiencing preventable setbacks. SRC can
help you conduct studies in image/perception and new product introduction,
Internet purchasing, competitive benchmarking, and corporate communications.
Improve business processes and public
perceptions…
From customer follow-up with professional client services activities to
determining customer satisfaction with warranty and repair services, SRC
designs research to meet your needs. |
